Meet the SEO Pastor

I’m Jumel Recaplaza, a local SEO specialist based in the Philippines. I help service businesses in the US, Australia, and the UK turn Google into a steady source of calls and bookings.

THE SEO PASTOR

The Name

The name “The SEO Pastor” isn’t a gimmick. I’m an associate pastor at My Home Church PH, and I bring the same principles to SEO that I bring to ministry: tell the truth, serve the person in front of you, and build for the long term.

That means no inflated reports, no ranking guarantees I can’t keep, and no tactics that put your business at risk. It means treating your business the way I’d want mine treated.

My Background

Before SEO, I spent years in filmmaking, photography, and design. That background gave me two things that shape how I work today.

First, an eye for the small details most people miss, whether that’s a broken Google Business Profile or a service page that says nothing. Second, a habit of caring about the finished product, not just checking boxes.

I found local SEO because it rewards the same things: precision, patience, and honest work. For over five years I’ve applied that to service businesses, mostly in the US, Australia, and the UK.

What I Believe

No ranking guarantees

I won't promise you a #1 spot, because no honest SEO can. Rankings depend on Google, your competition, and your market, none of which I control. What I can promise is structured, strategic work and clear reporting on what it produces.

No black-hat shortcuts

Buying links, stuffing keywords, and gaming the system might move you for a month. Then your profile gets suspended and your reputation takes the hit. I work white-hat because it's the only approach that compounds instead of collapses.

No long contracts you can't leave

I'd rather earn your business every month than lock you in. If I stop delivering, you should be able to walk. That keeps me honest and keeps us both focused on results.

Plain reporting

You shouldn't need to decode an SEO report to know if it's working. I report on the numbers that matter to your business: calls, bookings, and rankings. If a metric doesn't help you make a decision, I don't put it in front of you.

Who I Help

I work with service businesses that already do good work and answer their phone. What they’re missing is the visibility to get found. That includes medical aesthetics, dental, plumbing, real estate, legal, cleaning, and roofing, among others.

If you depend on local customers, local visibility matters. That’s the problem I solve.

Let's talk about your business

Start with a free local SEO audit. You’ll see where you stand, and I’ll tell you straight whether I can help.