The SEO Pastor
Most small service businesses are invisible to the people searching for them. You show up on page three while a competitor with worse reviews takes the calls. I fix that. I do local SEO for med spas, dentists, plumbers, realtors, and other service businesses that want more calls and bookings, not a nicer-looking dashboard.
Local businesses that rely on Google to bring in customers. From established clinics to growing home-service companies, if you depend on local customers, I can help you get found.
med spas and aesthetic clinics
dental practices and clinics
plumbers and home service providers
realtors and agents
and other service businesses
You rank on Google Maps only when someone already knows your name. People who don’t know you yet search “dentist near me” or “med spa near me” and find your competitors. The real problem isn’t your service. It’s that your online marketing isn’t turning into customers.
Five things usually going wrong:
I make Google understand three things about your business: what you do, where you serve, and why you’re the better choice. Then I do the work to get you in front of the people searching for it.
Data-backed insight from analytics and competitor research
I treat every client like a long-term partner, not a project. You get clarity on what I’m doing, why, and what it’s producing. Three reasons clients stay:
Eleven services, all aimed at one outcome: more customers from Google. Each one is covered in detail on the services page.
a full review of where you rank, where you don't, and why
the profile that decides whether you show up in the local map pack
the exact phrases your customers type when they're ready to buy
titles, headings, and content built around those phrases
a consistent name, address, and phone across the web
more reviews, answered properly, so you look like the safe choice
pages and posts that answer real questions
local links that signal trust to Google
a site that loads fast and gets crawled correctly
plain reporting on where you stand
what your competitors do and where they're beatable
Get a free local SEO audit. You’ll see where your business shows up, where it’s missing, and what to fix first. No obligation.
I’m based in the Philippines, but most of my clients are service businesses in the US, Australia, and the UK. Local SEO works the same everywhere. What changes is the competition, the audience, and how it’s executed. I bring the same discipline to every market.
Large agencies often assign junior staff, use templated strategies, and treat your account as a number. With me, you work directly with the strategist. You get local market understanding, data-backed decisions, clear communication, and ethical, white-hat practices. This is focused search optimization, not mass-produced marketing.
I’m not the right fit for everyone, and that’s fine. I don’t work with businesses that:
Sustainable search visibility takes consistent, strategic work. If that’s what you’re ready for, I can help.
I’m Jumel Recaplaza, the local SEO specialist behind The SEO Pastor. For over five years I’ve helped service businesses in the US, Australia, and the UK turn Google into a steady source of calls and bookings.
I work white-hat, report in plain language, and treat every client like a long-term partner. My background in filmmaking, photography, and design means I pay attention to the small details most SEO providers miss, from your Google Business Profile to the words on your service pages.
A local SEO specialist improves your visibility in Google Maps and local search so people near you can find and contact your business.
Most local SEO work shows movement in 90 to 180 days. Some things, like a fixed Google Business Profile, show up sooner.
Yes. Most of my clients are service businesses in the US, Australia, and the UK.
Yes. It’s how nearby customers find you when they’re ready to buy, and it compounds over time in a way paid ads don’t.
Find out how your business performs locally and what’s holding it back. Start with a free audit.
Local SEO for service businesses that want more calls and bookings from Google.
© 2026 The SEO Pastor. All rights reserved. · Privacy Policy · Sitemap